Audience & Segmentation
Live segments built from real order data — no CSV uploads, no stale lists.
Turn Order Data into Repeat Sales on WhatsApp, Messenger & SMS
ArrayCart Marketing turns the customer and order data already flowing through your suite into revenue — broadcasts, automated journeys, coupons and order alerts on the channels Bangladeshi customers actually read. Segments build themselves from real purchases, and every campaign is credited with the actual orders it generated.
- Broadcasts on WhatsApp, Messenger & SMS
- Segments built from real order data
- Coupons redeemable at POS, web & bot
- Revenue attribution from actual orders
Inside the product
Nine modules, one marketing engine
Everything from audience building to revenue attribution ships in the box. Jump straight to the module you care about.
Consent & Compliance
Opt-ins, quiet hours and BTRC DND rules enforced automatically at send time.
Campaigns & Broadcasts
WhatsApp, Messenger and masked SMS broadcasts with personalization and A/B tests.
Automation Journeys
No-code journeys triggered by real order events — recovery, win-back and more.
Transactional Messaging
Order updates, OTPs, receipts and tracking links sent automatically.
Promotions & Coupons
Promo codes that redeem at web checkout, the POS counter and AI-bot carts.
Templates & Content Studio
Per-channel template libraries with Bangla and English variants.
Channels & Gateway Management
Connect WhatsApp, Messenger pages and SMS gateways once — shared across the suite.
Attribution & Analytics
Closed-loop revenue attribution — campaigns credited with the actual orders they made.
Know your buyers
Audience, consent & compliance
Segments that build themselves from live order data, with opt-ins and BTRC DND rules enforced before a single message leaves.
Module 01
Audience & Segmentation
Your customer base is already inside ArrayCart — every sale at the counter, online or in chat updates it in real time. Build segments from what customers actually do, not from a spreadsheet exported last month.
- Live customer base synced from POS & Order Management — no imports, no stale lists
- Dynamic segments from any attribute: tags, location and geocode, lifetime value, order count, last-purchase date, average order value, cancellation and return behaviour, wallet balance, loyalty tier
- Behavioural segments from suite events: abandoned checkout, delivered-but-no-repeat, high COD-failure, VIP
- RFM (recency, frequency, monetary) scoring out of the box
- Manual lists and CSV import when you need to reach an external audience
- Per-customer marketing profile: every message sent, opened and clicked — and the orders that followed
What this means for you: instead of blasting one SMS to 10,000 strangers, you message the 800 customers most likely to buy again — every taka of messaging spend works harder and brings back real orders.
Module 02
Consent & Compliance
Permission is tracked per customer, per channel — and enforced by the system, not by memory. Send with confidence knowing every broadcast respects who said yes and who said stop.
- Opt-in and opt-out state per channel per customer, enforced automatically at send time
- One-tap unsubscribe handling — STOP keywords and WhatsApp opt-outs feed suppression lists instantly
- Quiet-hours rules so promotions never land at midnight
- Frequency capping so no customer is bombarded in one week
- Blocklists and BTRC DND compliance — operator-level Do Not Disturb opt-outs respected on promotional SMS
What this means for you: you stay on the right side of BTRC rules, stop paying to message people who opted out, and your sender reputation — and brand name — stay clean.
Reach & convert
Campaigns, journeys & order alerts
Broadcasts, automated journeys and transactional notifications on WhatsApp, Messenger and SMS — the channels your customers actually open.
Module 03
Campaigns & Broadcasts
One campaign screen for the three channels Bangladeshi customers actually read. Pick a segment, personalise the message, schedule it — and watch the send progress live.
- WhatsApp campaigns — template-based broadcasts via the WhatsApp Business API with media, buttons and quick replies
- Messenger broadcasts — page-scoped sends with message tags
- SMS campaigns — branded masking sender IDs, Bangla + English encoding-aware character counting, bulk sends through local gateways
- Audience picker on any saved segment, with exclusion lists to keep the wrong people out
- Personalization variables — name, last product bought, wallet balance and coupon codes dropped into every message
- Scheduling with send-rate throttling to protect deliverability
- A/B testing with automatic winner selection
- Full lifecycle — draft, scheduled, sending, sent — with live progress
What this means for you: one Eid campaign goes out on WhatsApp, Messenger and SMS in minutes — personalised, throttled and tested — instead of a full day of copy-pasting numbers into three different apps.
Module 04
Automation Journeys
Draw the flow once and let it run forever. Journeys listen to real events across the suite — an abandoned checkout, a delivered parcel, a quiet customer — and respond on the right channel at the right moment.
- Visual no-code journey builder with triggers, conditions and time delays
- Suite-event triggers: order placed, confirmed, shipped or delivered; checkout abandoned; incomplete order traced; first purchase; no purchase in X days; birthday or occasion; wallet credited; support conversation resolved
- Ready-made journey templates: abandoned-checkout recovery, post-purchase thank-you and review ask, win-back, VIP nurture, COD-confirmation nudge
- Multi-channel steps in one journey — WhatsApp first, SMS fallback if undelivered
- Auto-tagging and segment moves as journey actions
- Journey-level conversion and revenue tracking
What this means for you: abandoned checkouts get chased and quiet customers get win-back offers automatically — even at 2 a.m. — so you recover orders every week without hiring anyone to do it.
Module 05
Transactional Messaging
Every order placed in POS & Order Management can notify the customer automatically at each step — over the same WhatsApp, Messenger and SMS channels your campaigns use.
- Automatic order-status notifications — confirmation, packed, shipped, out-for-delivery, delivered — triggered by POS & Order Management
- OTP and verification messages for checkout and the returns portal
- Invoice, receipt and payment-link delivery over WhatsApp and SMS
- Delivery-partner tracking links pushed straight to customers
- Template mapping per event, with a per-channel fallback order
What this means for you: customers who know exactly where their parcel is don't refuse it at the door — fewer failed COD deliveries, fewer “where is my order?” calls, and more hours back for your team.
Sell more
Promotions, coupons & content
Promo codes that redeem everywhere a customer can buy, and a content studio that speaks Bangla and English.
Module 06
Promotions & Coupons
Create a code once and it works everywhere a customer can buy — online checkout, the shop counter, and carts built by the AI Order Bot in chat — all validated in real time.
- Promo-code engine: percentage or fixed discounts, usage limits, expiry dates, per-customer caps and first-order-only rules
- Coupons redeemable everywhere — online checkout, the POS counter and AI-bot carts — with real-time validation
- Flash sales and time-boxed price campaigns, plus product price-range campaigns
- Bundle-deal promotions tied to catalogue bundles
- Redemption tracking with revenue per code
What this means for you: one promo code for your Facebook post, your shop counter and your chat bot — no double discounts, no manual tallying, and you see exactly how much taka each code brought in.
Module 07
Templates & Content Studio
Write once, reuse everywhere. Templates carry your brand variables across channels, and each recipient gets the language they prefer.
- Per-channel template libraries with shared brand variables
- WhatsApp template lifecycle management — submission, approval status and versioning in one place
- Bangla and English template variants, selected automatically per recipient preference
- Reusable content blocks and a shared media library
What this means for you: your Bangla-preferring customers get Bangla, everyone gets on-brand messages, and WhatsApp template approval stops being a guessing game.
Run & measure
Channels, gateways & attribution
Shared channel infrastructure with health monitoring and failover, plus revenue reports credited from actual orders.
Module 08
Channels & Gateway Management
Connect each channel once and the whole suite shares it — the same WhatsApp number sends campaigns, order alerts and support replies from the Inbox & AI Order Bot without conflict.
- WhatsApp Business API account connection with health monitoring — quality rating and messaging limits at a glance
- Facebook Messenger page connections
- Facebook Ads account integration with campaign and conversion sync
- Meta retargeting pixel and Google Tag Manager connection for ArrayCart websites
- SMS gateway management: multiple local providers, masking and non-masking sender IDs, routing and failover
- Credential validation before save, with per-channel rate limits
- Sending logs with delivery receipts per gateway
What this means for you: if one SMS gateway slows down during a Friday-night flash sale, routing fails over automatically — your OTPs and offers still arrive on time.
Module 09
Attribution & Analytics
Because orders live in the same suite as your campaigns, attribution is closed-loop fact, not pixel guesswork. Every broadcast and journey is credited with the real orders it generated.
- Delivery, read/open, click and reply rates per campaign and per channel
- Closed-loop revenue attribution — campaigns and journeys credited with the actual orders they generated, since order data lives in-suite
- Revenue per campaign, per coupon and per journey — ROI including message costs, with spend synced to Accounting
- Segment growth and churn dashboards
- Best send-time and channel-preference insights per customer
What this means for you: you stop guessing which campaign “worked” — the report shows this broadcast produced these orders and this much profit after message costs.
One platform
Connected to everything
Marketing never works from a copy of your data — it runs on the live suite.
Segments and journeys are fuelled by POS & Order Management, channels are shared with the Inbox & AI Order Bot, campaign spend posts to Accounting & Business Finance, and team permissions come from HRM, Payroll & Attendance. One login, one customer record, zero re-entry.
Fed by POS & Orders
Customer master, tags, lifetime value, order events and abandoned checkouts stream in live — the fuel for every segment and journey.
Syncs to POS & Orders
Coupons created here validate in real time at online checkout, the POS counter and AI-bot carts — and conversions post back for attribution.
Shared with the Inbox
One WhatsApp number, one Messenger page, one SMS gateway serve campaigns, order alerts and support replies — campaign replies open as Inbox conversations with full context.
Costs flow to Accounting
Messaging spend and campaign costs sync automatically, so ROI reports show true profit after message costs — not just top-line revenue.
Access controlled by HRM
Team roles decide who can create, send or approve campaigns, with an approval step before large sends go out.
Built on one event bus
Every order, wallet credit and resolved support conversation across ArrayCart can trigger a message — five products behaving like one app.
Can I…?
Questions merchants actually ask
Straight answers about campaigns, coupons, compliance and attribution.
Yes. Segments build themselves from live order data — order count, last-purchase date, lifetime value, tags and more. Save a segment like “bought two or more times in 90 days”, pick it in the campaign audience picker, and only those customers receive the broadcast.
Yes. The abandoned-checkout recovery journey ships ready-made: when a checkout is abandoned, the journey sends a WhatsApp nudge first and falls back to SMS if it goes undelivered. Recovered orders are tracked against the journey so you see exactly what it earned.
Yes. SMS campaigns support branded masking sender IDs through multiple local gateways, and the composer counts characters with Bangla and English encoding awareness so you know the real per-message cost before you send.
Yes. Because orders live in the same suite, attribution is closed-loop — each campaign and journey is credited with the actual orders it generated, no pixel guesswork. Reports show revenue per campaign, per coupon and per journey, with ROI that includes message costs.
Yes. A coupon created in Marketing redeems at online checkout, the POS counter and AI-bot carts with real-time validation. Usage limits, expiry, per-customer caps and first-order-only rules are enforced everywhere, and redemption revenue is tracked per code.
That happens automatically. Opt-in and opt-out state is stored per channel per customer and enforced at send time. STOP keywords and WhatsApp opt-outs feed suppression lists instantly, and BTRC operator-level DND opt-outs are respected on promotional SMS.
Yes. Order-status notifications — confirmation, packed, shipped, out-for-delivery, delivered — fire automatically from POS & Order Management over WhatsApp, Messenger or SMS. Courier tracking links, receipts and payment links go out the same way.
Yes. Channel connections are shared across ArrayCart, so one WhatsApp Business number sends campaigns, order alerts and support replies without conflict. When a customer replies to a campaign, the conversation opens in the shared Inbox with full context.
Yes. Use the ready-made win-back journey with the “no purchase in X days” trigger, or build your own with the visual journey builder. Add a personal coupon code to the message and track exactly how many quiet customers came back.
Yes. A/B testing sends both versions to a slice of your audience, measures the response, and automatically rolls the winner out to the rest.
Yes. Frequency-capping rules put a ceiling on how many promotional messages any customer receives, and quiet-hours rules keep sends inside respectful hours — both enforced automatically across every campaign and journey.
Yes. Permissions come from ArrayCart's HRM-managed access control: you decide who can create, send or approve campaigns, and large sends can require an approval step before they go out.
Launching 28 August 2026
Send campaigns your order data can prove
Compare the launch plans and reserve a waitlist seat for WhatsApp, Messenger and SMS campaigns connected to real order revenue.
Only 3,000 launch seats are available. Built for Bangladesh.